Alafafe

Initial context

Alafafe is an established insurance brokerage in Tangier. The business runs largely on referral and direct contact, but had no online presence where a prospect could verify the firm's standing, understand the cover on offer, or request a quote without picking up the phone.

Main challenge

Insurance broking is a field where trust comes before any conversation. The main difficulty was presenting insurance products — abstract and detail-heavy by nature — without burying the visitor in technical vocabulary, while making the quote request obvious on a phone.

Approach

The structure was built around the questions a policyholder actually asks rather than around the product catalogue: what kind of cover, for what situation, and how to get a quote. Each family of policies gets a short plain-language introduction followed by a direct action. The contact path was treated mobile-first, with WhatsApp and phone reachable from every section, and an enquiry form that captures what a first estimate requires.

Deliverables

• Page architecture and cover hierarchy
• Visual direction and typographic system
• Responsive, mobile-first development
• Presentation of the insurance product families
• WhatsApp and phone buttons in every section
• Quote request form
• Titles, descriptions and canonical URLs
• Sitemap, indexing and Search Console registration